Social media is an increasingly effective strategy for charities that want to connect with supporters. A recent survey showed that UK charitable organisations have doubled their supporters on key social media channels in the past year. Yet, for many charities, the vastness of the social media landscape is too daunting to venture into.

At The Clare Foundation, we encourage tenants at our Buckinghamshire charity centre to take advantage of all the opportunities that social media channels offer. Our approach is to encourage charitable organisations to bring established commercial methods, business expertise and entrepreneurism to the voluntary sector. Maximising the effectiveness of social media is one area in which many charities need to catch up with commercial businesses.